Comfort, Privacy & Mutual Value: How Siren is actually Humanizing Online Dating

The small variation: Socially progressed Siren is changing the internet dating app space featuring its comprehensive mindset, relatable concern throughout the day, and personalized confidentiality functions. On Siren, it really is about connecting great individuals through genuine dialogue — perhaps not addictive and meaningless swiping. To this end, they will have created a great and secure planet where you are able to be your actual self and allow passionate biochemistry with a match unfold in an even more organic way — exactly like it could happen in individual.


Through its smooth connects, enjoyable characteristics, and hand-held forms, internet dating programs have transformed how people date. Although this indicates easier than ever before to satisfy somebody unique, the acts of swiping and liking or hating individuals predicated on images features nearly generated internet dating a game — and developed a disconnect on the list of folks playing it.

For individuals who need to blend the handiness of an online dating software together with sense of hooking up with somebody in true to life, absolutely Siren — an original internet based program that removes the “buying individuals” model several other online dating programs have used.

Using its concern throughout the day matching system, Siren sets up the framework for discussing engaging subject areas (like bucket number items and philosophical concerns) and pairs folks through those authentic and entertaining talks. Because of this, genuine characters tends to be announced obviously — exactly as they might directly.

For more throughout the determination behind Siren, their special characteristics, and also the women-led staff behind the app, we talked with Co-Founder and Chief Executive Officer Susie Lee.

A Pro-People attitude: Siren was made With Everyone night stand sites in Mind

Siren was established by two women with a feminist point of view — Susie along with her Co-Founder/COO/CMO Katrina Hess — who both wished a dating software which was created with mutual value, privacy, and convenience as top goals.

Having undergone some awful relationship encounters via some other internet dating programs, Susie and Katrina saw these people weren’t truly designed with females as well as their certain desires and needs planned. And the negative nature of swiping left and directly on men and women was demeaning and failed to help form top quality associations, particularly for ladies.

“i recently felt this instant feeling that, as a lady, I found myself objectified. The swipe-to-reject format don’t benefit me personally,” Susie said. “we appeared right back regarding interactions I had prior to, and that I never ever came across men and women through these types of methods.”

And even though they had never constructed an internet dating software, Susie and Katrina realized they could create one that wasn’t just female-friendly, but fun and compassionate toward everyone.

They got their own time researching the tech area and receiving opinions from buddies and experts before and during development. And they dismissed individuals who stated men wouldn’t utilize a dating application which was focused on women and gave them higher level confidentiality settings.

Siren was released in 2014, and soon it wasn’t just Susie’s and Katrina’s friends have been utilizing Siren. It was pals of buddies and overall strangers — such as males — who had been making use of the app and articulating gratitude for this. Term distribute and Siren has become a respected, inclusive internet dating software since that time.

And although Siren is pro-women, there’s not an anti-men vibe to it anyway. Its proof that an internet dating software crafted by women for ladies can successfully work for all of them and for men.

Secured & Welcoming Atmosphere Sets an optimistic Tone for the Community

The individuals at Siren have been really safety of the people, and, since designers, they realized they could set an optimistic tone for the whole community by getting safety measures in position and generating an enticing environment.

While on different dating applications individuals might enjoy harassment or catfishing, that is not ever been happening for anyone on Siren, and also the effort of the Siren staff ‘s the reason for this.

“Since we launched, we’ve had zero reports of harassing messages,” Susie mentioned. “Authenticity and folks being able to feel like there are real folks on the reverse side is completely crucial that you united states. We had been truly careful about developing the community with a specific type reputation.”

Susie included that she and her staff think folks are basically great and this if they’re given a safe, friendly environment, they’re going to be type and sincere together.

“we could offer you these icebreakers and these how to end up being a bit more vulnerable and more actual, and that’s just how individuals can hook up,” she said.

Siren’s Mantra: “Make complete strangers Less peculiar to Each Other”

making use of social media marketing many of us utilize, like myspace, the text has already been built in making use of people we stick to and whom follow us, therefore interacting is easy. Siren’s conversation-style system replicates that for online dating, assisting you to begin those connections without the awkwardness.

“When you’re coping with a complete stranger inside the internet dating space, there are many booking how a great deal you trust this person, specifically because many web sites are actually difficult and then have a lot of fake users,” Susie said. “My personal mantra that i inform my personal group, and they’ve truly embodied this, is assist ‘make strangers less strange to one another.'”

On-Site & Off-Site Benefits Create a Well-Rounded matchmaking Experience

With their particular coordinating feature, high-quality security measures, and unique events, Siren offers singles an one-of-a-kind, secure, and well-rounded matchmaking experience from beginning to end.

Get to Know suits in a distinctive Way With Siren’s Question of the Day

While Siren possesses the classic top features of online dating (including texting and blocking abilities), their particular concern throughout the day may be the function that renders all of them stay ahead of other online dating applications the absolute most.

With enjoyable questions like “If you could have use of a billboard, what might need it to say?” you’re able to be your self and get to understand some one on a very real amount. You can find fits predicated on their unique answers to those questions plus by the favored requirements like get older, gender, and area.

And with this degree of interaction, that you don’t feel the need to inflate traits just like your earnings or appearance to seem more inviting to other individuals.

Multiple Photo Settings works Eliminate Superficiality

Siren actually provides an original way of photographs. There is the option to keep photographs obscured and only visible to the connections, or you can keep your own photographs visually noticeable to every person.

“making it comfortable and not harmful to individuals manage to navigate their particular professional and personal everyday lives, we enable every person to control their unique picture presence,” Susie stated.

Unlike the average online dating app, users can’t send each other photos, which had been intentional when Susie and Katrina created the software. She stated this motivates people provide one another their particular cell phone numbers and go the bond traditional — and shields people from receiving undesired images.

No matter which image choice you select, the best thing is Siren’s Question throughout the day — and members’ answers — lets you relate to individuals on a much deeper amount than looks.

Safely relate solely to other people Thanks to Siren’s Privacy Controls

Another huge element of Siren is safety, especially in regards to stopping fraudsters. Everyone just who signs up must input their own number and enter the activation code they obtain via text, which guarantees men and women aren’t generating multiple records.

Members may also block and are accountable to the Siren staff additional people who’re behaving wrongly or abusing the application’s terms and conditions.

Reduced Activities enable you to get Offline & provide you with unique Date Ideas

Besides creating an appropriate and safe on the web spot for individuals end up being just who they are really and giving them a distinctive method to begin discussions, Siren is taking the next step by hosting offsite events. Susie mentioned these can end up being an excellent substitute for the most common coffee big date, that could frequently end feeling like a small business meeting or job interview.

“I think satisfying in this manner provides a much more meaningful hookup. We are combining up with neighborhood companies and companies supply all of our users rewards and discounts to places like museums, lectures, and film festivals,” she mentioned.

Even those who have already found somebody on Siren stay for the activities simply because they’ve be a part of that area now and can easily find new time some ideas. While these occasions are currently just being used in Seattle, Siren provides plans to expand to many other locations soon.

A Diverse User Base Reflects a varied Team

Besides Susie and Katrina (a.k.a. Mama Hess for her protective nature), the Siren staff comprises of CTO David Golightly as well as expert advisers including Lisa rock (Co-Founder of weblogHer) and Gayle Karen Young (CTCO at Wikimedia).

As they all manage important elements of the business (from marketing and advertising to customer support to graphic design to development), they even set people 1st irrespective the work at hand.

With an application produced by two women of color — exceptionally uncommon into the tech business — Susie and Katrina wished to bring in a user base which is as varied due to the fact organization is actually.

Siren’s user base actually just like your typical online dating app audience — which sometimes mainly end up being heterosexual males, more youthful singles, and individuals looking for hookups. The gender proportion on Siren leans a little a lot more female (55per cent to 45per cent), and a lot of members tend to be over 30 and looking for a meaningful go out or relationship.

“we are gearing more mature, and that I believe this has been really great for people,” Susie mentioned.

Just what Siren in addition does well is include all sorts of people, specifically those within the LGBTQ community. A brand new element of Siren that was especially important to your group is actually a “non-binary” gender option for folks once they fill out their profile.

Susie and her team realize that gender and sex aren’t emerge rock for many people, even though terms like “heterosexual,” “homosexual,” “gay,” “lesbian,” and “bisexual” is a good idea, they are able to even be restrictive.

“we need to assist you in finding the person you are considering, but you need not declare or place your self in a package,” Susie mentioned. “That sex fluidity is very important for us to accept.”

Last Thoughts

Whether we’re speaing frankly about their particular invention, addition, or realness, Siren is actually bringing the matchmaking software room one step further out of every perspective.

Although they will add more beneficial attributes and expand the reach regarding activities in the future, the lasting focus will still be developing dependable relationships along with their members and standing to those just who try to destroy the experience for everyone.

“If you would like be an arse, there are lots of spots to get it done, but try not to take action here,” Susie said. “While we size, we wish to keep this concept that reputation and rely on issue, and it’s our committed purpose to the office in regards to our neighborhood every single day. We are right here wanting to provide people a fighting possiblity to alleviate loneliness and discover an actual actual connection.”